Evolution of food processing industry in India
The industry has grown exponentially over the last 20 years. The quality of processed food has seen a significant improvement in these past 20 years. Starting from raw basic commodities like sugar, oils and wheat, all these foods are coming processed these days with quality control systems in place to check and maintain highest nutritional standards of the product. The process is getting more streamlined and error-free year on year. Also with the changing needs of the consumer, the producers are tweaking their products accordingly. What has indeed been revolutionary is that more and more food processing companies are able to process food products suiting the Indian market, considering the palate of the consumers and also packaging keeping in mind the tropical climate of the country. Homegrown companies have been able to bring in packaged products that keep all the extreme conditions of the climate, temperature, and humidity in mind. It is evident by the fact that the processed milk sector is dominated by homegrown brands despite the presence of international brands here. Noting that the products are going to be stored for a long period of time in the kitchens, the sauces and mayonnaise need to be prepared in a way that their shelf life longevity is fair enough. Companies like ours have been able to answer that need.
USP of your products
Our foremost USP is that all our products are well suited for the Indian palate and climate conditions. We have been the pioneers in the global market to research and develop vegetarian variant of mayonnaise back in 1996. Over a period of five years, the product was designed to suit the local markets. The ketchup has also been designed keeping the Indian palate and shelf life in mind.
We are the market leaders in sourcing liquid condiments to the restaurant space in India. Last year we launched many products in association with foreign companies. We launched a range syrups while in association with a French company for bringing the best flavours in the world. We have also recently launched flat breads and pastas. We also developed solutions of ready made sauces for specialty Chinese restaurants. Cremica over the years has developed a wholesome range of products. Every year our portfolio becomes bigger and bigger. We have already crossed 300 crore in turnover and are looking to continuously grow in this year by 20 per cent despite of the tough conditions in the market.