Diversified coffee business
Coffee Day group started its operations in 1993 through its subsidiary Coffee Day Global. The company operates a highly optimised and vertically integrated coffee business which ranges from procuring, processing and roasting of coffee beans to retailing of coffee products across various formats. The coffee beans are sourced from thousands of small coffee planters.
Café Coffee Day is a coffee shop for the young and the young at heart. The first café opened in 1996 on Brigade Road in Bengaluru, India. A smart, simple space that customers could call their own for a while; sit down, talk and listen to conversations, hold short meetings or even have a lot of fun … all over steaming cups of coffee. Today the company is the largest organised retail café chain in the country – in terms of number of café outlets.
In 2010, the company launched Coffee Day Lounge, which expanded the customer base, offering a new kind of space—directed at affluent customers who need a space not just to hang out, but also occasionally to network. With a menu that’s expanded to offer more niche methods of coffee brewing, exotic teas, elements of mixology (like coffeetinis), and international cuisine to satisfy any kind of craving. In 2010, Coffee Day Lounge was launched.
Coffee Day Xpress is an on-the-go food and beverages kiosk situated at convenient locations, such as large corporate campuses, office buildings, hospitals, metro and railways stations. The Xpress format was introduced in 2003.
The first international café opened in Vienna in 2005. The company also have cafés in the Czech Republic and Malaysia.
Coffee Day Beverages
Coffee Day Beverages is a B2B platform providing vending machines to different segments. For the HoReCa sector a portfolio has been created which is suitable for different kinds of outlets. At the recent FHW Bengaluru 2016, the company showcased its offerings – setups for banquet, in-room, coffee shop, room service. An important development is the introduction of the first indigenous snack vending machine.
The company is also introducing different kinds of blends, Coffee Day milk, Coffee Day water, etc. Along with tea blends, the first instant coffee from Coffee Day, Stir, has been launched. The most important development is the introduction of Coffee Day Schaerer machines. Schaerer (a Swiss company) has been bought over by WMF (a German company). This is the first product after the collaboration that has happened between Coffee Day and WMF. The machines are assembled in India.
Coffee Day Fresh & Ground
Fresh & Ground (F&G) serves fresh and branded coffee beans and powder to customers through 424 F&G outlets, the majority of which are owned and operated by company across South India and Maharashtra.
F&G outlets offer over 25 exclusive coffee blends. Specialised coffee machine ‘Kaapi Guru’ has been introduced for F&G business, which is used by large number of small restaurants and eateries in South India.
Coffee Day Exports
To ensure the best coffee is provided —in compliance with high quality standards—the company controls purchasing, roasting, packaging, and distribution of coffee used in each of its businesses. Coffee beans are sourced from three coffee-producing regions in Karnataka — Hassan, Chikmagalur and Coorg — and roasted to exacting standards for many blends and single origin coffees.
Agents have been contracted to source coffee beans from these areas and bring them to curing facilities. The coffee is cured in the Hassan and Chikmagalur plants, both of which are equipped with machinery, including colour-sorting facilities for cleaning and sorting coffee beans. Cured coffee is exported to Europe, Middle East and Japan.
Coffee Day Hotels & Resorts
Through Coffee Day Hotels & Resorts, a wholly owned subsidiary, opened The Serai, a luxury resort, in Chikmagalur, Karnataka. The second and third luxury resorts are also located in the midst of nature, one in the wildlife environs of Bandipur National Park, Karnataka and the other by the serene Kabini River, Karnataka. Along with the three resorts, in 2014, Coffee Day Hotels & Resorts acquired a minority stake in the Barefoot Resort in the Andaman and Nicobar Islands.