The Westin Gurgaon, New Delhi & The Westin Sohna Resort and Spa has appointed Prerna Daga as multi property assistant director – marketing and communications. A result oriented professional, Daga brings over 14 years of well-rounded experience in the realm of marketing, communications and PR within the luxury segment and hospitality industry. Having worked across sectors such as cinema, hospitality, sports, lifestyle, luxury real estate; she has successfully helmed the marketing teams of marquee brands, leading them to achieve both growth & market dominance within the respective competitive markets. Adept at new age marketing trends with an intuitive understanding of brand development and having strong interpersonal and leadership skills, she is able to effectively manage relationships with stakeholders and work within teams.
Her last assignment was with PVR Cinemas– The Luxury Collection, where she was heading Marketing & PR for the luxury arm comprising formats like Director’s Cut and Gold Class, which aim to enhance the movie-watching experience with bespoke hospitality offerings. Prior to this, she was part of the hospitality industry for over five years, in her role as sr. manager – marketing & communications with Aria Hotels & Consultancy Services, the owning company of JW Marriott New Delhi Aerocity, where she was pivotal in the pre-opening and launch of the hotel enhancing visibility, streamlining corporate communications and strengthening public relations for the owning company.